Sustainable values don’t belong to a single part of the population. ASDA sustainability study shows that less than 2% of Britons claim that they don’t care about being green at all. A vast majority (70%) of Everyday Experts tell us they care, no matter what their gender, age, location or income level, with more than a quarter (28%) saying that they care very much indeed.
How to define sustainability?
(a) Green product is a product which is environmentally friendly i.e. it’s made with minimal impact on the environment.
(b) Fairtrade product is a product which is good for people i.e. it’s made by people who are paid a fair wage for their work and helps to support communities.
(c) Healthy product is a product which is good for you i.e. it’s got fresh ingredients, or low fat or salt content.
http://your.asda.com/system/dragonfly/production/2011/12/15/16_13_37_444_Green_is_Normal_ASDA_SustainabilityStudy.pdf