Human behaviour such as consumption decisions can be assessed by their consequences on global and local level. Actions that limit the opportunities and capability of human beings are harmful. They might, for instance, limit diverce life, increase land desertification or border freedom. Useful actions expand people´s opportunities and increase well-being.

The following four human centered principles (sustainable development is human centered ideology) help to evaluate direct or indirect human activities in the context of sustainable development. The first described consumption habit and routine has the most harmful consequences while the effects of the last one are the most limited. The principles overlap in real life.

1. Consumption habit that, if continued at the current or forecasted global rate, endanger the survival of human beings.
2. Consumption habit that significantly reduce life expectancy or other basic health indicators.
3. Consumption habit that may cause species extinction or that violate human rights.
4. Consumption habit that reduce quality of life.

Systems thinking is the way to realize the consequences above. For example, present consumerism is not possible without huge amount of energy. Most of this energy (85-90 %) is procuded by fossil fuels. Australian Academy of Technological Sciences and Engineering calculated the greenhouse impacts and health damage costs of different power generation technologies:

– 39 eur/MWh for brown coal,
– 32 eur/MWh for black coal,
– 14 eur/MWh for natural gas,

European coal is responsible for 0.12 deaths from accidents, 25 deaths from pollution and 225 cases of serious illness per terawatt hour of electricity generated.

Biegler, T. (2009). The hidden costs of electricity: externalities of power generation in Australia. Melbourne: Australian Academy of Technological Sciences and Engineering. Available at www.apo.org.au/sites/default/files/ATSE_Report_Hidden_Costs_Electricity_2009.pdf

Castleden, W. Shearman, D., Crisp, G. & Finch, P. (2011). The mining and burning of coal: effects on health and the environment. The Medical Journal of Australia 195 (6): 333-335.

Epstein, P., Buonocore, J., Eckerle, K., Hendryx, M., Stout III, B., Heinberg, R., Clapp, R., May, M., Reinhart, N., Ahern, M., Doshi, S., & Glustrom, L. (2011). Full cost accounting for the life cycle of coal. In: “Ecological Economics Reviews.” Robert Costanza, Karin Limburg & Ida Kubiszewski (Eds.) Annals of the New York Academy of Sciences 1219, 73-98.

Markandya, A & Wilkinson, P. (2007). Electricity generation and health. The Lancet 370(9591), pp. 979–990.

Marshall, J., & Toffel, M. (2005). Framing the Elusive Concept of Sustainability: A Sustainability Hierarchy. Environmental Science & Technology 39(3), 673–682.